Stat-tracker: 40K vs 30K vs Age of Sigmar
It’s been a crazy summer and today we look at hard stats on what gamers are REALLY interested in.
Today we present 3 simple charts of internet search trendlines. These have been gathered and collated together from google and a variety of other search engine traffic online sources. What you see here is are the past 90 days of trendlines for broad category searches online for the three big Games Workshop lines of products. You can tell a lot from these.
While exact traffic numbers are usually not revealed by the big search outfits, there is a lot to be gleaned by simply looking at the trendlines and the dates.
Take a look at what the gamer world was searching for this summer:
Note: all 3 charts cover the exact 90 pay period this summer May 24 – August 24:
Age of Sigmar: the new kid on the block. Age of Sigmar was officially launched on July 4th and what a launch it was! The game sucked all the oxygen out of the gaming community for a couple of weeks there and was white hot. The first half of July it was all anyone online was talking about. But it looks like it is having stamina problems based on what folks online are searching for. Note that Age of Sigmar has non-stop attention and exclusive GW weekly releases for the last 8 weeks (the entire right half of that chart).
Warhammer 40,000: the old chesnut. Note that it is usual to see slight dips in search traffic over the slow summer online. This is also what is looks like when a manufacturer “goes dark” on a popular game system for 8-9 weeks. That slow slump should start to perk back up as Tau and the regular releases start to crank out of Nottingham and summer winds down.
Horus Heresy: the prince to the throne. 30K has had an interesting summer with some leaks here and there but a slow but steady rise in interest from online searchers. If it had very gradual growth during the slow summer season with only Forgeworld releases – it will be very interesting to see where it goes with the full muscle of GW behind it in the months ahead.
Everyone has an opinion online, but it’s very interesting to see what folks are really searching for out there – as opposed to what they “say” they are interested in…
