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Army Painter: ‘We Hear You’

2 Minute Read
Oct 1 2022
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The Army Painter is looking for more feedback on how to improve their products.

When The Army Painter products came on the scene they had an “okay” start. Their colors were great but there was some issues with paint and binder separation that made for some issues. You could fix it with some intense shaking — but it wasn’t easy.

On the flip side, they came in dropper bottles which was a big plus for a lot of folks. They also introduced their quickshade dips which we’re a fan of here at BoLS. They also had and still have some great primer colors at a good price, too. But for all those positives there were still some problems.

“When You Talk, We Listen”

One of the biggest complaints had been that the Warpaint line’s paint separates — that is to say the pigment and the binders just sort of ‘unmix’ and the only real fix is to shake the crap out of the bottles. To address this issue Army Painter has retrofitted their bottling machines to include two mixing balls in their paint bottles so that shaking them to “remix” the paint is now much easier. They work great and I can say from experience that using the paint from the Warpaint line is just as easy as you’d expect.

But they aren’t done yet. The are putting out an open call for more feedback on their products. On top of that they are also looking for more ideas from the Wargaming/Hobby community. If you’ve got an idea for a product or an improvement to an existing one they want know about it. This is an open invitation to make their products better.

Personally, I think it’s pretty great when a company gathers feedback and acts on it. People appreciate the transparency when a mistake is made, admitted, and amended. The Army Painter did that and they are continuing to improve and now they need you feedback to do that. So if you’ve got feedback hit them up at the email from the picture above!

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Author: Adam Harrison
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