ODDBALL: Pass GO, Collect $23,500!
Want to see what a buying frenzy looks like? Some boxes of Monopoly have REAL cash in them!
Not Just Monopoly Money: Some Games Ship With Real Cash In France
“To mark 80 years of Monopoly, game-maker Hasbro has tucked real money into 80 game sets to be sold in France. The amount of cash in the boxes varies; only one set will come with the equivalent of the Monopoly bank.
Finding the 20,580 euros will be a challenge. Hasbro is putting a sticker on 30,000 boxes of the game to announce that they might contain real cash. The company says it sells about 500,000 of the sets in France each year.
While only one game box will include the equivalent of about $23,500, the 79 others will include hundreds of euros mixed in with the colorful Monopoly money.”
Go read the whole thing. Oh how I love a good old-fashioned zany marketing promotion! Maybe this is where GW got their idea for the “Gold Ticket” giveaway event.
Ok all you EU readers – grab your precision scale, and get hunting!
